Summary： Disposable hygiene products refer to various daily necessities that are discarded after one use, directly or indirectly in contact with the human body, and used for the purpose of human physiological hygiene or health care (antibacterial or antibacterial). These products are widely used in personal care, medical and health care, baby care and other fields, and are an indispensable part of modern life.

(I) industry concept

Disposable hygiene products refer to various daily necessities that are discarded after one use, directly or indirectly in contact with the human body, and used for the purpose of human physiological hygiene or health care (antibacterial or antibacterial). These products are widely used in personal care, medical and health care, baby care and other fields, and are an indispensable part of modern life.

(II) industry characteristics

Convenience and hygiene: disposable hygiene products with its convenience and hygiene as the main characteristics, to meet the modern people's pursuit of health and hygiene.

Diversification and personalization: With consumers' pursuit of quality life, the disposable hygiene products market presents a trend of diversification and individualization, and products with different materials and different functions emerge in endlessly.

High-frequency consumption: disposable hygiene products are high-frequency consumer goods, the market demand is stable and continues to grow.

The industrial chain is long and complex: the industrial chain of disposable sanitary products involves the supply of raw materials, production, processing, sales and other links, each of which has an important impact on the quality and cost of products.

Main classification of (III)

Disposable hygiene products can be divided into two main categories: absorbent hygiene products and non-absorbent hygiene products. Absorbent hygiene products mainly include infant hygiene products (such as diapers, diapers), feminine hygiene products (such as sanitary napkins, pads), adult incontinence products, etc.; non-absorbent hygiene products include masks, gloves, wipes, dry wipes, etc.

2. market status

(I) industry status

In recent years, China's disposable sanitary products market has developed rapidly, and the market scale has continued to expand. With the improvement of people's health awareness and living standards, the demand for disposable hygiene products is growing. At the same time, the number of enterprises in the industry is increasing, and the market competition is becoming increasingly fierce. However, with the continuous advancement of technology and the improvement of consumers' quality requirements, the brand concentration in the industry is also gradually increasing, and well-known brands occupy a dominant position in the market.

In terms of product types, the absorbent hygiene products market dominates, especially the baby hygiene products and feminine hygiene products market. In recent years, with the increasing trend of population aging, the market of adult incontinence products has also shown a rapid growth trend. The market for non-absorbent hygiene products is dominated by protective products such as masks and gloves, which are greatly affected by emergencies such as the new crown epidemic.

In terms of sales channels, traditional retail channels are still one of the main sales channels for disposable hygiene products, but with the rise of e-commerce platforms and changes in consumer shopping habits, the proportion of e-commerce channels in the disposable hygiene products market is also gradually increasing.

(II) market size and trends

China's disposable hygiene products market is huge and continues to grow. According to statistics, in recent years, the retail sales of disposable sanitary products in China have been increasing, and the market scale has continued to expand.

Market size

Display data, please refer to the original report for details.

According to the "Research Report on Market Analysis and Investment Prospect of China's Disposable Sanitary Products from 2024 to 2030" released by Booz Data, China's disposable sanitary products market has a strong development momentum, increasing significantly from * * billion yuan in 2014 to * * billion yuan in 2023. It is expected that in the next few years, with the intensification of consumers' pursuit of quality life and the aging trend of the population, the disposable hygiene products market will maintain a steady growth trend.

With the expansion of the market scale, the market competition is becoming increasingly fierce. The number of enterprises in the industry is increasing, and the brand concentration is also gradually increasing. In order to maintain market competitiveness, companies need to continuously improve product quality and service levels, and strengthen brand building and marketing efforts.

(III) import and export status

The import and export situation of China's disposable sanitary products market shows certain characteristics. On the one hand, with the continuous expansion of the domestic market and the improvement of consumers' quality requirements, the import volume of disposable sanitary products in China is also increasing year by year. This is mainly due to the increased demand for high-end and high quality products in the domestic market and the recognition of foreign advanced technologies and brands. On the other hand, the export volume of disposable sanitary products in China has also maintained a steady growth trend. This is mainly due to the continuous improvement of the technical level and product quality of China's disposable hygiene products industry and the recognition of the international market.

Import and export data

Display data, please refer to the original report for details.

However, there are also some challenges in terms of exports and imports. For example, changes in the international trade environment may have an impact on the import and export of disposable sanitary products; at the same time, different countries and regions have different requirements for the environmental performance and safety performance of disposable sanitary products, which also brings certain challenges to the export business of enterprises.

Overall, China's disposable sanitary products market has shown a steady growth trend. The scale of the market continues to expand, and the market competition is becoming increasingly fierce. However, with the continuous advancement of technology and the improvement of consumer quality requirements, the brand concentration in the industry is also gradually increasing. In order to maintain market competitiveness, companies need to continuously improve product quality and service levels, and strengthen brand building and marketing efforts. At the same time, enterprises also need to pay attention to the changes in the international trade environment and the changes in domestic and foreign markets, actively respond to challenges and seize opportunities. In this process, Bose Data will continue to pay attention to industry trends and provide accurate and timely market analysis and suggestions for relevant companies and investors.